From Multipassionate to Niching Down
Roveena is a published author, Spanish media academic, dancer, artist, and musician providing a safe creative space for others through written form.
Roveena, a multihyphenate creator had a captivating voice and the literary skills to stand out among other writers, but wasn’t sure how to turn her passion into a business. With so many interests, she found it difficult to narrow down and didn’t know where to start when it came to turning readers into paid clientele.
Roveena turned to Azia’s 1:1 Instagram Marketing Coaching Program that delivered results through paid brand deals and partnerships and steady growth in community engagement, giving Roveena an excellent foundation to start her creative career.
“If you’re serious about your business but need help on where to start and how to navigate yourself on social media, Azia is your go-to marketing Queen!”
From General Audience to a Target Community
At first, Roveena struggled to find the right audience. Being multi-faceted, she knew she couldn’t target everyone, but also felt she didn’t want to leave anyone out.
“I struggled to find my audience and really getting a groove on how to build my IG empire. I was all over the place, O had no idea what I wanted to do or who I wanted to target.”
Using primary market research strategies, Roveena paved a clear way to a niche audience that she resonated with. She felt less pressured to do everything at once and there were more clarity and intention when she worked on her business.
“After her program, my business has definitely improved. I am more clear about my niche, actually engaging, and receiving more comments, likes, and shares. I’ve learned a lot of tricks and tips to boost the aesthetic appeal of stories and posts too.”
Tangible Results within Weeks
Once establishing her niche and target audience, Azia worked with Roveena to develop community-building strategies that were tailored to both find and nurture online the type of people she wanted to impact.
New creators who weren’t in her family and friend network started to engage with her work. Her hashtag impressions doubled and her content was being shown at scale.
The next step was to present herself as a professional and be able to pitch herself to brands. Azia taught her proven email structures and communications styles that leveraged her unique voice and offered value to other companies.
Expanding Her Client Portfolio
As a result, Roveena landed a paid partnership with InStyle, a North American renowned magazine that sits alongside titles like Vogue and Elle. She also gained collaborations with Medium and now has the confidence to pitch herself. This was a huge accomplishment at the start of her editorial journey.
Now, Roveena has the tools and strategic skills to grow her portfolio and move with more clarity as a multi-passionate creator.
Read Roveena’s InStyle articles here.
“Azia isn’t just trying to make a quick buck. She is always responsive and ready to provide the best resources according to your needs. Before the program, I was all over the place. I love how supportive Azia is, she isn’t afraid to speak about her own journey and provide the numbers to prove it. She doesn’t judge what you’re doing if it’s not “lucrative” or a traditional business either. Azia’s guidance and mentorship allowed me to find my niche, audience, and most importantly, consistent activity to finally be able to say ‘I have a business’.”
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