Uncertain How to Find and Target the Right Audience
Hannah Youssef is the founder of Act1 Interiors, a residential home staging service, and currently has a team of inbound staging professionals in the Durham Region.
While Act1 interiors did have a small social media account before Azia’s business, the company didn’t have a comprehensive strategy to properly execute their online marketing, drive more quality leads and ultimately, grow their account reach and impressions.
““Before Azia, I didn’t know how to create the right content and target my audience.”
“I didn’t really have a branding look. I was also falling behind on my email campaigns. Because my business is in the growing stages, I was struggling with my social media look and presence. It was difficult to keep a balance between working on job sites, managing my social media and my marketing.””
Hannah recognized this and identified the need for a specialist that could help Act1 Interiors flourish.
Increase of New Clients + More Engagement, Leads and Followers on Social Media
After discovering Azia’s services and hopping on a consultation meeting, Azia was quick to deliver a lead-generating gameplan.
“Since working with Azia, I’ve noticed more engagement and followers on social media. New clients are connecting with me through Instagram. You will not be disappointed working with her. Azia is extremely talented, professional and detailed oriented.”
Act1 Interiors implemented a cohesive digital marketing strategy, leveraging Azia’s capabilities to build on their existing growth and supercharge the success of their Instagram posts and clients.
Their social media exposure erupted within weeks, along with an over 1800% increase in impressions from hashtags per Instagram post. This increase in traffic and leads has coincided with a monumental 192% increase in reach per post, tripling the amount of reach since the start of the partnership.
Over 50% of accounts that see Hannah’s posts aren’t following Act1 Interiors, meaning new eyes are landing on her business every day.
Many of their manual processes have also been automated such as publishing posts and Instagram stories, with hours saved in time and effort spent on these previously.
Getting Jiggy with the Re-Brand
While Azia helped track the success of all their posts and provided total visibility to her digital marketing approach, she also created content that worked best for Act1 Interiors and generated the most leads and impressions.
“I am extremely grateful for all of the work Azia has put into so far to create and maintain my brand. I’m getting a lot of feedback about the content we are displaying on our social media. I’m happy to have an expert managing my social media and marketing part of my business.”
The ongoing post, video and Instagram story creation has matched the onboarding process in terms of quality and excellence, with the help of quick response rates and thoughtful patience between the content creator and business owner.
““Azia is extremely talented, professional and detailed oriented. I liked her creativity, down-to-earth personality, quickness to take on last-minute requests, and fresh ideas to help promote my business more.””
Partnering with Azia also helped Hannah’s business grow by 59% in followers, from 700 to over 1,1000 in a few months. Going forward, Hannah discussed plans to expand her company’s reach even more with the help of Azia. Act1 Interiors was able to take its marketing efforts to the next level leveraging both business coaching and proven online strategies.
““I have been working with Azia for a few months and can absolutely say her work is amazing. I love her creativity and sharing her ideas on how to grow my social media content. She’s pushed me out of my comfort zone and is actively engaged in the planning of the type of content I need to send her. I’m extremely happy with how my social media looks and my clients are noticing. Thank you, Azia, for being such a wonderful addition to our team.””
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